Pie Youth Attacks Fish And Chip Shop Queue Man
Newsletters are a great way of keeping in touch with your customers. Network Design & Marketing certainly think so. And presumably you do too - or you wouldn’t be reading me now. Ok, so I’ve seduced you with a totally spurious headline that’s got nothing to do with the content of this article. But a professionally produced newsletter can do wonders for your business image, providing a perfect opportunity to promote your products or services in a less sales driven way. The hard bit is ensuring that your newsletter doesn’t fall after the first hurdle. Time pressure, lack of news and a whole host of other issues often combine to ensure that’s exactly what does happen.
Which is why it makes sense to outsource it. Using communications experts will ensure that when it comes to the difficult second edition (it’s a bit like the difficult second album, but less rock’n’roll) you’ll get the job done. Mainly because you set a deadline and they’ve got to meet it.
Outsourcing has other advantages too. For instance Mike the mechanic might think that the most interesting thing about his wonder widget is that it’s manufactured from high tensile polycarbonate and reemed with a 948 EU torque density bimbo-wacker. What might be more interesting to the reader is the fact that the widget is currently being used to support the new roof at Wimbledon’s Centre Court. Opportunities for eye-catching images of hunky tennis players under a headline ‘Game, set and match to Wimbledon’s wonder widget’. A bit more of a pull, I’m sure you’ll agree.
And what about the pie youth and fish shop man? Don’t ask. It is a true story and the headline actually appeared in the ‘Sheffield Star’. I even know the man who wrote it!